Notes from the studio.
Essays, methodology, and field notes on getting agencies found on Google and AI search — SEO, AI optimization, web design, and the business of keeping listings and closings flowing.
Google AI Overviews Are Killing Your Real Estate Agency's Organic Traffic. Here's What to Do About It.
AI Overviews are shrinking organic results by up to 40%. For independent agencies already struggling on page 3, this is existential. But there's a counter-strategy that most practices are completely ignoring.
How Many Calls Is Your Real Estate Agency Missing? (The Number Will Shock You)
We tracked missed calls across 25 real estate agencies for 30 days. The average? 18 missed calls per week. At £186 per missed call, that's thousands in lost commission every single week.
Is ChatGPT Recommending Your Real Estate Agency? If Not, Here's Why.
More people are asking AI for local business recommendations. We tested 500 property services queries across ChatGPT and Perplexity. Here's what determines who gets recommended - and who gets ignored.
The Complete Hyperlocal SEO Guide for Real Estate Agencies (2026)
A step-by-step guide to dominating local search in every neighbourhood you serve. From programmatic service-area pages to citation building, this is the playbook that fills appointment books.
How Independent Real Estate Agencies Can Compete With National Chains and Portals Online
National chains spend millions on digital marketing. But they have a weakness you can exploit: they can't do hyperlocal. Here's the playbook for beating the big boys in your postcode.
From 12 to 150 Google Reviews in 6 Months: A Real Estate Agent's Playbook
Google reviews are the #1 local ranking factor. Here's the automated system our clients use to build review count on autopilot without awkward ask-in-person moments.
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